Chief Marketing Officer
Website Pennsylvania Horticultural Society
Plant with Purpose. Grow Together. Garden for the Greater Good.
The Pennsylvania Horticultural Society (PHS) is an internationally recognized nonprofit organization founded in 1827 committed to gardening for the greater good — using horticulture to advance the health and wellbeing of the Philadelphia region. PHS activities advance four social determinants of health: creating healthy living environments, building deep connections between people, increasing access to fresh food, and expanding economic opportunity. Fueled by a diverse community of people who invest time, money, and their gardens into our cause, PHS supports on-the-ground activities in 250 neighborhoods; operates a free-to-all network of public gardens and landscapes; produces the nation’s signature gardening event, the Philadelphia Flower Show; and offers year-round experiences for gardeners and garden lovers.
In anticipation of its 200th anniversary in 2027, PHS engaged thousands of people in shaping a vision for PHS’s impact through 2027. This effort, Vision 2027, focused PHS on using horticulture to advance health and wellbeing and delivered a clear strategy to increase PHS’s base of volunteers and supporters and scale up its impact on health and wellbeing. The strategy requires a significant pivot in PHS’s positioning to become the platform of choice for anyone looking to make an impact on the health and wellbeing of Greater Philadelphia – and eventually beyond.
PHS seeks a strategic, collaborative leader to serve as the Chief Marketing Officer (CMO). As a highly visible public advocate for the organization, the CMO reports directly to the President, serves on the Executive Team, and works in tight relationship with the Chief Development Officer. The CMO will be a key resource to the organization’s President, leadership team, volunteers, and other stakeholders and will be involved in overall organizational planning and policy decisions. S/he will have fundamental responsibility for the design and implementation of PHS’s strategic internal and external communications. The CMO and their team will be responsible for PHS’s branding, messaging, promotion, and sales and will collaborate across internal and external communities in the following areas: identifying, segmenting, and targeting audiences; providing essential information strategically and clearly to key audiences; expanding and repositioning brand identity and affinity; aligning resources and strategy to promote efficient use and linking of communication resources; crafting and executing on end-to-end customer journeys across the organization; and, creating strategic cross-marketing activities to help promote volunteer engagement and philanthropic support.
PHS is in a moment of evolution and growth. This is an extraordinary opportunity to lead marketing and communications for one of the nation’s most distinguished horticultural organizations and lead it into the future. It requires a diverse set of marketing skills including the abilities to help shape, promote, and sell the Philadelphia Flower Show, twice-rated the world’s best special event; positioning PHS as a philanthropic target; and promoting, selling, and engaging members. The successful candidate must have a passion for advancing health and wellbeing and a love of horticulture. S/he must have a sincere interest and appreciation for PHS’s heritage and the ability to work in a fast-moving, innovative environment. The ideal candidate for this role will be an innovative, focused, and proven marketing and communications leader experienced with repositioning organizations, expanding customer and philanthropic supporter bases, and working with major events. S/he will bring a collaborative, proactive approach to comprehensive communications strategies and activities, while also possessing the talent and interpersonal skills to effectively engage the members of PHS’s diverse community. PHS seeks a transformative leader who can shift the brand to focus on its mission and further build a membership and support base.
The Pennsylvania Horticultural Society has retained Freeman Philanthropic Services, LLC to facilitate this executive recruitment.Pennsylvania Horticultural Society - Chief Marketing Officer